The secret of sales

The biggest secret of sales is so secret that the ones who are successful in sales don't even know they apply this law. The art of attraction basically is about an energy moving from more to less. Which has to be compensated with stored energy: money. Sales is making the customer/client believe that you are greater than he/she is. The salesmen is better dressed, has more knowledge, is part of something bigger, whatever. It’s about this understanding between the buyer and the seller. Before buying the product there is a reality, or an illusion that both accept as reality, that the salesman don’t need to sell, because he is more. So to push the client/customer away and make him believe he is not good enough to buy your product can be an effective strategy.

Why do we buy?

After the first reason we buy stuff, to stay alive, the second reason is: to become more.

The exchange of energy, which is the essence of sales, is always in the direction from more to less. So either you are more than your customer (on the territory the exchange is about) or you create the illusion that you are more. That can best be done by giving the customer the feeling of being less (then you, your company and its product). Then he will be attracted. This works best with rich customers. They live with the feeling that they are mighty and can have everything they want. So you can fool them easy with exclusiveness.

Robbed Poor costumers give a lot of hassle. They cost a lot of energy and they gain few. Every penny they spend is worth a lot to them, so they will fight to keep it in their own pocket. And when spending it they will still feel cheated because you have robbed them from the little they have.

In a more positive sense: really helping your costumer in a nice and friendly way is also an exchange of energy that moves from more to less.

Metaphysics For attraction is needed an attractor and a subject of attraction. And the law says that the attractor must have more than that what he attracts. Else there can be no attraction. That is because all energy moves from more to less.

In metaphysics there is only one force. Nowadays scientists believe there are four forces. These are all pushing forces accept the force of gravity. According to Einstein this is a pulling force, what makes metaphysics hold on to the idea of four forces. Because of the authority of the genius Einstein few dare to criticize the paradigm. But gravity is an effect of a pushing force too. This goes too far for the aim of this article. So back to sales.

One direction

Energy always moves in one direction, from there were is more to where there is less. Scientist explain this by the law of least resistance.

Buying and selling is a form of energy exchange. Whereby money can be seen as stored energy.

The whole circus of marketing is built around this exchange. The illusion that is built around the product is that one has to buy it to become more. The buyer must, in some form or another, has the feeling of being in need.

When the product or service is cheap you don’t expect to become a lot more. But when it’s expensive, when the brand appeals to wealth, the costumer expects to become a lot more. And as long as the producer of the product and the costumer believes its worth a lot, the illusion remains reality. (The essence of what we call reality is an agreement on what part of the illusion we live in is truth).

Now the price of a product is determined by it’s worth. Not it’s actual worth, but the illusion of it’s worth. Economy is in the end based on scarcity.

Essence of the art of attraction

So for applying the art of attraction in a succesfull manner we first have to create an image of being an attractor. And anyone can understand that a great attractor will have the ability to attract a lot. So the image that suites a great attractor is one of being unreachable. It would be strange if he’s got all the time in the world for you (being busy with all this attraction going on). Pushing the client away is an indication of the (illusion of the) value of the product. So the more you are pushing him off the higher the value of what you are offering.

How to determine the line between pushing and pulling To be continued